Creating Spark AR Effects for Instagram Reels

The introduction of Instagram Reels has quickly captured the imaginations of Spark AR creators, many of whom are discovering and using Reels for the first time, and exploring questions, like “What types of effects work best for Reels?” or “How are Stories and Reels different?” or “Can people use multiple effects in Reels?”

With this in mind, today we’re rolling out a new downloadable guide for Spark AR creators full of product insights, creation tips, and helpful examples to help you build engaging AR effects for Instagram Reels. Get the guide now and use it to help shape and inform your next AR experience!

Spark AR Effects for Instagram Reels
Download the Guide (PDF)

Some additional resources you may want to check out, include the recent live video chat that Instagram’s Cemre Güngör and Facebook’s Dan Moller co-lead for participants in the Facebook Online Hackathon that’s currently underway and focused on AR effects for Instagram Reels. It’s not too late to join, if you’re interested in submitting a project and potentially winning some cash.

There’s also updated documentation available on Spark AR Learn Hub that provides information on AR effect discovery across Instagram, including Reels. And finally, as always, the Spark AR Community remains a great resource for beginner to advanced creators exploring what’s possible with Spark AR and Instagram Reels.

We hope this new guide is helpful, we can’t wait to see what you create next!

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